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    IAAF gets a new name and logo
    #1
    https://www.iaaf.org/news/press-rele...-name-and-logo

    I don't understand how changing the name and logo will attract youngsters to participate in / watch track and field.
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    #2
    Quote Originally Posted by Juicy News View Post
    https://www.iaaf.org/news/press-rele...-name-and-logo

    I don't understand how changing the name and logo will attract youngsters to participate in / watch track and field.
    Rebranding is what sad, useless fuckers do to show their "innovative dynamism" when they have nothing even slightly useful to contribute. For those with a brain, this strongly flags the rapidly approaching death knell of the sport.
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    #3
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    As an organisation, it makes sense for the IAAF to give itself a snappier, more straightforward name. For the sport overall, it makes very little difference.
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    #4
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    Acronyms are snappy. Every major sports organization I can think of offhand is known by its acronym. And acronyms lend themselves to efficient computer searches for pertinent information.

    WAF I wouldn't have had a problem with.
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    #5
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    Whatever happened to the erst-proposed IAF?
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    #6
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    Maybe they hope it will be confused with World Cup soccer.
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    #7
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    Quote Originally Posted by player View Post
    Acronyms are snappy. ...
    So true. The head of the new organization can now be called the Supreme Head of International Track. :-)
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    #8
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    Primo would have come up with something much better...Sad!
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    #9
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    Quote Originally Posted by Atticus View Post
    Whatever happened to the erst-proposed IAF?
    tht has been the International Athletics Foundation since 1986.
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    #10
    Ugly.
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